One of my favorite courses I took in college was a technical writing class. I didn’t particularly love technical writing, but I glommed onto the idea of using language, layout, images, etc. to communicate a specific thing. That class informed a lot of how I approach copywriting and design for various media, and it kind of boils down to this: a thing can be flashy as all get-out, but if it doesn’t communicate the right thing to the right audience then it’s useless.

Atrium Management had a website that had been designed to exactly one thing: promote single-family property management services to homeowners in a section Central Florida. Several years later, Atrium has added a multifamily management portfolio, a real estate development pipeline, and a commercial brokerage team. The old website, even frankensteined as mush as possible, just doesn’t reflect how the company has grown.

With limited budget and limited time I set about building a new site in-house that would better showcase Atrium’s broad capabilities and hardworking team. The result is a bit flashier than the old site, and it helpfully directs users to the information they’re looking for (which is really what it’s all about).