Director of Marketing, Atrium Management Company
Orlando, FL | January 2022 – Present

In this role I am responsible for all marketing and brand strategy for a growing property management and real estate development platform. As the Director of Marketing, I am tasked with effectively marketing the company to a mixed audience of single family homeowners, multifamily clients, and investors for development projects. Branding, design, and marketing strategies for multifamily projects are a growing portion of my workload. Projects include lease-up and stabilization efforts, and require content creation, copywriting, web design, social media strategy, and market analysis. 

Notable accomplishments:

• Led brand architecture and strategy for Atrium’s three distinct business units—single-family, multifamily, and real estate development—creating a cohesive visual and verbal identity across all platforms.

• Directed brand development for new multifamily and build-to-rent communities, resulting in increased engagement, lead generation, and successful lease-up campaigns across Florida and Virginia.

• Designed and implemented cost-effective, in-house marketing systems including websites and collateral, achieving up to 75% savings in production costs.

• Planned and executed two annual investor summits with cross-functional teams, resulting in brand-enhancing, high-impact experiences featuring guest speakers like Urban Meyer and city leadership.

• Spearheaded the rebranding of three Gainesville apartment communities, delivering brand guidelines, website content, and localized targeting strategies aligned with resident demographics.

• Developed internal toolkits, workflows, and SOPs for creative and brand execution, streamlining communication via Asana and Slack and reducing project turnaround times by 40%.

• Launched an internal agency to serve third-party clients, creating a new revenue stream through marketing retainers and brand development engagements.

Services Operations Manager, Foundry Commercial
Orlando, FL | August 2018 – December 2021

In this role I was responsible for driving the growth efforts of a regional, fully-integrated commercial real estate platform, reporting directly to the company President. As Service Operations Manager, I worked within an interdisciplinary team to collaboratively tackle high-priority initiatives. I provided direction for projects ranging from technology integration to human resources systemization to budgetary strategy. I was also brought in to advise and manage pursuit efforts across the platform. 

Notable accomplishments:

• Oversaw timely transition to remote working with a compressed timeline due to the onset of the COVID-19 pandemic. 

• Successfully directed the rollout and management of Microsoft Teams and Sharepoint to a workforce of over 400 employees across seven states. 

• Developed a systematized onboarding pipeline using existing infrastructure (Smartsheet) resulting in greater efficiency and increased employee retention. 

• Developed sales modeling systems resulting in 20% greater budgeting accuracy during the COVID-19 pandemic, and contributed to exceeding all budgetary expectations during that time. 

• Directed the relocation of the Orlando office from two floors to an entire floor, inclusive of workspace design, vendor management, technology procurement, and project management. 

• Onboarded an outsourced, full-service IT partner and project managed the replacement of over 200 aging devices across the platform. 

• Directed the rollout of the company’s first cybersecurity training program, resulting in decreased cyber threats and increased investor interest. 

• Served as contributor and editor of an internal, employee-focused magazine printed quarterly which also served as a key marketing tool. 

Vice President & Marketing Director, Mercantile Capital Corporation (acquired by IBERIABANK)
Orlando, FL | December 2004 – March 2015

Mercantile Capital Corporation specialized in 90% loan-to-cost SBA 504 commercial real estate financing and was named to the Inc. 500 list of America's Fastest Growing Private Companies.

Notable accomplishments:

• Built and led MCC’s award-winning marketing team, overseeing brand, creative, PR, and demand generation strategies during a period of rapid national expansion.

• Developed and executed full-funnel marketing campaigns—including a 50+ touchpoint sequence integrating direct mail, email, and digital—to support the company’s growth from a regional firm to a nationwide lender.

• Managed online marketing efforts, including SEO strategies that landed MCC in the top 10 search results on Google and a robust SEM strategy targeting high-intent commercial finance keywords.

• Directed media relations and press campaigns, and executed large-scale industry events and referral programs to build authority and drive consistent deal flow.

• Hired, trained, and managed a growing team of marketing professionals while fostering a collaborative, performance-driven culture.

• Acted as strategic marketing consultant to national lending partners, including Certified Development Companies (CDCs) and a regional correspondent broker network. 

• Owned and maintained all brand touchpoints—from websites and content to collateral, video, presentations, and internal tools—ensuring alignment with evolving growth goals and regulatory requirements.